025 – Shelby Mason of Bootights – Coffee Bean with a Soul

Entrepreneurship and spirituality…

Shelby Mason, founder of Bootights (soon to be Socktights), a premium tight attached to a moisture-wicking performance sock – (profile), joins Julie Chan for a discussion about starting and growing a business and the importance of spirituality in entrepreneurship, and for an intuitive reading. Recorded at the MouthMedia Network Studios, powered by Sennheiser.

Company origins, the power of Oprah, and reclaiming spirituality

Mason discusses creating Bootights from need and a moment of public humiliation, and trying to find a solution to how it can be done better, with the result a performance sock on bottom of hosiery. Working for Disney and in television, the impact of Bootights being featured on Oprah, learning from mistakes and from trial and error, how her entrepreneurial journey has been helped from spiritual beliefs and how they arose. Growing up with organized religion as Lutheran, growing out of it, coming back to religion in a more of a spiritual way which made more sense, how caring and being passionate with work is more important than being good at the work, and how it ties into spirituality.

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